Van Bikeradar: SRAM expands into cycling kit with Velocio Apparel acquisition

Cycling clothing brand Velocio Apparel has announced the sale of the business to SRAM, marking the American brand’s first serious foray into the cycling kit market. The acquisition is the latest in a string of strategic moves by by SRAM, after announcing the purchase of GPS computer brand Hammerhead in January, French pedal specialist Time […]